Search results for value
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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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Most Main Street businesses are sold through seller-financing, in which the seller holds a note and is paid over time by the buyer. This article points out tips to help the small business seller maximize value when creating a seller-financed note.
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An interesting list of iPhone apps broken into five categories. All could have some value to a small business owner -- a couple look really great.
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So there is no need for small companies to have an inferiority complex. Simply understand the value you bring to the table, and find the right partner who sees your value as well!
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Dave Hermansen did not own a bird or a cage when he bought bird-cage.com, an online store, for $1,800 three years ago. He simply saw a Web site that was “very, very poorly done,” and begged the owners to sell it to him. He then redesigned the site, added advertising and drove up traffic. Last December, he sold it for $173,000.
Mr. Hermansen is
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To all the usual reasons that small businesses are put up for sale, add economic woes this year. But even as for-sale listings rise around the country, so is buyer interest.
The problem for owners is that prices appear to be softening.
Brokers say buyers are often retirees looking for a second act, or laid-off executives looking for a busi
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Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer.
The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a
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According to a recent ThirdAge/JWT Boom study, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services.
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Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.
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Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?
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Many small business owners are finding themselves in painful conversations with employees these days, chats that start with "Boss, I'm really strapped for cash — I need a raise." But many companies are also hurting and an owner may need find a way to help a staffer without involving money.
Human resources professionals say that by being crea
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How to justify steep prices and set your company apart from the competition.
From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv
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Sony Ericsson is in advanced talks to acquire Spice Mobile. According to Economic Times, Sony Ericsson is in advanced talks with BK Modi of Spice Mobiles to acquire his 64% stake in the company. According to ET, Modi demanded Rs 80-100 per share from the world’s 3rd largest mobile handset manufacturing company means Spice Mobile will be valued at
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By focusing on true value-creation concepts, you can truly enhance the lives of small business owners.
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The internet is a copy machine. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free.
In a real sense, these are eight things that are better than free. Eight uncop
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