Search results for usp
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Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level.
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The news of the fall of Bear Stearns, Lehman Brothers & Merrill Lynch was a shock to everyone. Then there was the news flash that AIG was next in line for collapse. It’s almost impossible to imagine that these are some of the massive giants from Fortune 500 that are amongst the biggest buyers for just about everything b2b businesses have to offer.
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The U.S. Postal Service (USPS) is going digital on bulk mail service. Unique scannable bar codes will start to show up in May 2009 on business- and first-class mail and packages. The codes should speed up processing of that mail and will allow businesses as well as post offices to track the movement and delivery of each piece sent.
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Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong?
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From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness."
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What’s a Unique Selling Proposition… and Why Do you Need One Now More than Ever
So, what the heck is a USP… really?
And, what’s the big deal about having my very own USP?
Why do I need to spend time and energy on this boring marketing junk?
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The slow economy spells some unexpected breaks for shippers. Eager to grab bigger shares of a market that has all but stopped growing, FedEx, UPS and DHL will duke it out, negotiating contracts to reduce rates, despite an official 6.9% hike this year. Walk-ins, however, will pay the full fare.
Package delivery services won't trumpet the price
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Small businesses say years of crushing health care costs have them backing major changes this time around. The NFIB helped derail President Bill Clinton's effort to overhaul the health insurance system during the 1990s. Now, small companies with an average of 10 workers are bearing the greatest burden of insurance premium increases, which have gr
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Article discusses new ways to get USPS discounts along with how to negotiate with shipping companies.
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Cybercriminials' latest effort involves a combination of VoIP and phishing and is aimed squarely at small and midsize businesses.
Cybercriminals have become quite adept at taking advantage of the latest technology. Their latest foray centers on leveraging the significant acceptance of Voice over IP (VoIP) to steal personal information.
Th
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One month before the President submits his 2009 budget request to Congress, Senators John Kerry (D-Mass.) and Olympia Snowe (R-Maine), Chairman and Ranking Member of the Committee on Small
Business and Entrepreneurship, urged the Bush Administration to support America's small businesses by increasing funding for the Small Business Administration
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The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile More...
A Nielsen study cited in Advertising Age found that only 10% of mobile More...
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The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this
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When it comes to customers and sales leads, marketing and sales often have very different perspectives on what data is valuable. The solution is a co
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