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Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing?
Some ways to stand out that many companies miss.
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More than a million low-wage workers will get a pay raise this week. The federal government's minimum wage is set to jump by 70 cents to $6.55 an hour on Thursday.
The hike is the second of three annual increases in the minimum wage that were ordered by Congress last year, following a decade with no increase.
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Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites – a
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A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember.
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Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's.
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For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?”
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Social media marketing can bring traffic and links to any website. What’s missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.
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Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow. By Igor Mordkovi
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