Search results for trademark

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products. Why? Because the company sends her discount cards in the mail every month to lure her with 20%  More...
From article: Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions. As PPC advertisers, this affects us dramatically. There are ads run  More...
These tips are written from the basis of an early-stage startup with just one or two founders. It's based on startups in the U.S. (I've never started a company anywhere else). It's not meant to be exhaustive or detailed, butto just provide some of the core elements that startups usually consider when contemplating whether or not they need to hi  More...