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There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul.
The key is to strike the right balance between being competitive and being profitable, and that means do
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Big things often come in small packages. Consider microblogging, the emerging short-message medium offered by such sites as Twitter, Pownce, Plurk and FriendFeed.
Some commentators have dismissed the Twitters of the world as places where the self-absorbed waste time writing about the mundane, but many reputable companies don't see it that way
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It’s not news that women and men are different — physically, emotionally, and mentally. Each gender communicates, thinks, operates, and manages with a unique style. Neither is right or wrong. They are just different. As a result, many entrepreneurs are taking the time to learn some of the secrets about doing business with women.
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When you can legally fire employees isn't an easy question to answer. Laws and cases have become increasingly protective of employees. Although the "at will" doctrine is still prevalent in many states (meaning that you can freely fire an employee at any time), there are many exceptions. Plus, employees are increasingly suing managers and compan
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Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and posit
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With the cost of gasoline and airfare rising, sales managers need to squeeze every bit of savings out of their travel expenses. At the same time, they must increase sales in a slower economy. This article shows how computerized mapping and GPS helps do both.
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A new search tool to be launched by Google, Google Suggest, will be revealed throughout the course of the week. Such feature will offer real-time keyword suggestions every time you execute a search query, however, it is still under Google Labs for the final tweaking here and there.
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In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten
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Ever increasing gasoline prices, food costs soaring, struggling financial markets. The economic news just hasn’t been good, and there’s no indication that things are going to get better any time soon. But, do tough economic times spell only gloom and doom? Are there opportunities to be had even in the darkest days of a recession?
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Most Main Street businesses are sold through seller-financing, in which the seller holds a note and is paid over time by the buyer. This article points out tips to help the small business seller maximize value when creating a seller-financed note.
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Activity defines the person who is willing to put in time, but not willing to engage himself. Productivity defines the person who is fully engaged in what he is doing, and not just at the office, but in life.
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Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior.
Try some of these strategies and see what they do for your business.
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E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool.
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For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers.
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I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point.
Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details
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