Search results for text analytics
It’s no secret that anchor text of your links help increase your prominence in Google’s rankings. The simple idea here is that instead of having your links say “click here” or “more info”, you should put your keywords in the the anchor text to increase your relevancy score for those keywords.
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Web analytics fascinate me. I can spend hours looking at trends in visitors, referring sources and content. It helps me set and achieve goals and identify popular content so I can create more. But, it always leaves me wanting more. Especially when it comes to Google and social media, which are always at the top of our referring sources list. Unfor
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Some facets of SEO continue to wax and wane in their importance. Ditto with the various aspects of content optimization .There have been times when "content might not exactly be the king". Like in the present scene, it is incoming links on your page that are of prime significance for SEO. That doesn't devalue the content on your page. For a sim
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RouteGuru.com, a website that offers driving directions in text format with instructions based on landmarks on the route. Yet better, they also show an approximate auto rickshaw (taxi) fare for the route.
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Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation.
Fine.
Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings.
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Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation.
Fine.
Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings.
More...
Many organizations invest in analytics, but only see marginal results. Some companies have pulled back from using analytics for more than basic metrics because it can be costly to pursue, while others have embraced analytics and are thriving. This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard
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Google announced 6 new features to Google Analytics today at the eMetrics conference in DC. Li Evans of Key Relevance has the scoop at SEMClubhouse.com
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Google Analytics gets a new look. With softer look n feel and rounded corners the layout now looks neater and clean. Bigger fonts and less text for headings have made it less confusing.
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Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study.
iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked.
The research firm found th
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Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys.
The survey asked C-level and other senior executives from around the world how they a
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Here are seven myths about employee surveys. They are based on the questions we've heard from cients over the years. The myths are found in bold text below and our attempt at debunking each myth follows.
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GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time.
The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track t
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A growing number of SMBs with a web presence are discovering the simple joys of Google Analytics. It's true that many software brands exist now that can blow whistles and ring bells that outstrip the Google feeling, but how effective is the bang-for-buck of the high-priced analytics solution for the average startup site?
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Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, t
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