Search results for technology
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How much is spam costing your company? Google unveiled a nifty little calculator Wednesday to help you add it up. It's part of a marketing campaign for Google Message Security, the online spam-filtering service based on the Postini technology Google acquired last year.
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The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation pr
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Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic
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Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic
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An Op-Ed on area businesses leveraging local academic institutions to keep New England competitive in the new media space. It can be applied to any locale.
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Posted by
rupalik
20 days ago
(http://marketinginteractions.typepad.com)
Category: Online Marketing |
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If your organization is selling into the Fortune 500 companies and the leads you generate through online and other inbound channels are not enough to fill the lead pipeline thats probably because the Fortune 500 companies have turned a bit cautious in the down economy and active buying or exploring buying options in this phase would be lower than
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Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize. It’s not pure direct marketing, we’ve pleaded. It can do other stuff too! It can sing, dance, weld, flutter, soar, and giggle. It deodorizes, disinfects, scours, and scrubs - without scratching (unless th
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MySpace launched a beta version of its do-it-yourself advertising platform that's aimed at letting individuals and small businesses create their own ads that can be customized to specific users of the social network.
The new MyAds service, which MySpace first detailed in November, will enable anyone to create customized banner advertisements u
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Web 3.0 is the new generation of the World Wide Web, through which Web 2.0 technology joins hands with the Semantic Web, making it possible for humans as well as machines to access and use the information stored in the Web.
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Another quick update from the ActiveContacts.net as we continue to update the business contacts data in the Fortune 500 database. This time is good news to companies who are looking to sell technology into Best Buy Compnay Inc. 10 new IT decision makers and executives have been added to the existing 26 to bring the total up to 36 verified IT decis
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Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years.
But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate
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Generating education leads in universities and colleges is a specialized space and yet there are several technology and non technology based organizations that sell into the higher education verticals. While selling into educational organizations as with most other verticals, having the right decision maker for your offering plays a big role in ho
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One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication.
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Corporate Social Responsibility (CSR) is becoming more prevalent in our global economy. The other night, a TV commercial informed viewers that a car company is operating a manufacturing plant that has achieved zero landfill status - nothing from its manufacturing efforts goes into a landfill. Going carbon-neutral is also gaining a lot of press. Se
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