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To many times do we find the need to be serious 24/7. Find some time to laugh and enjoy yourself.
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Don’t Accept the Big Bad Economy
By Mark Tewart
I couldn’t help but notice all the doom and gloom in several blog posts, especially in regards to Starbucks closing 600 stores. Yes, the economy is tough, but the most important economy is between your ears. If you keep reading about the bad economy and you keep telling everyone how bad it is,
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How much is spam costing your company? Google unveiled a nifty little calculator Wednesday to help you add it up. It's part of a marketing campaign for Google Message Security, the online spam-filtering service based on the Postini technology Google acquired last year.
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In today’s unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes
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Best-selling author Scott Fox interviews Rich Brooks about Twitter marketing.
Great hour long FREE PODCAST that covers
- How can Twitter help grow my business?
- What makes a good "tweet" message?
- What specialized tools like TweetDeck, Twhirl, Tweetlater, Twitpic, Tweetbeep, or Twitterfeed do we recommend to maximize your Twitter time?
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The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contr
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The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over.
If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar
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However, what we CAN control are the events that lead up to and follow that sudden spark. Creativity isn’t just a moment. It’s a process. And despite what you might think, the process isn’t disorganized at all. In fact, it follows definite steps that you can apply to your everyday work to help free your mind and unleash your creative powers.
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The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation pr
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Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
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Search Engine Optimization (SEO) strategies can make you more popular with search engines, but often the mastering of SEO techniques can be a full time job. If you're like most business owners you aren't looking for an additional job.
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Vendors at VoiceCon San Francisco 2008 pushed a message that unified communications can cut operational costs and help businesses get more out of the people they have. Both Microsoft and IBM executives highlighted cost savings and productivity enhancement during their keynotes with demonstrations of their UC products. Separately, Avaya announced 0
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LinkedIn, the business network for professionals, is more than a living resume. It’s a reputation engine, a visual representation of your business network’s reach, and a place to express your business capabilities. I use it all the time to reach out to people, to find potential opportunities where I can help others, and to share what knowledge I h
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It’s the fourth quarter of 2008, which means you’re probably preparing your search marketing budget for 2009.
We asked a search marketing expert with in-house and agency experience to share her advice for creating a budget that will help you optimize your dollars. Includes tips on:
o Creating goals based on the right metrics
o Managing SEO and
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Here are a few of the creative solutions that we all came together and discussed as a group about how social media and interactive marketing techniques might help arts based organizations to better promote themselves:
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