Search results for target
- 4
- vote
Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic
More...
- 2
- vote
Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic
More...
- 3
- vote
Offering free stuff on your blog has its advantages, if done right. Here are the four most important rules for a successful usage of this technique.
More...
- 2
- vote
Chinese computer users are the major targets of online attackers, according to the Microsoft Security Intelligence Report released last week.
More...
- 7
- vote
Here are some things that are true: people don’t read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We’re snackers, and it’s adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.”
More...
- 6
- vote
Obama and his team understood their target demographic/markets and how to use a mix of multi touch, multi level and multimedia platforms to reach these people where they were already hanging out. By using video game ads, Twitter, an active online community, and a list of other marketing vehicles, the Obama marketing team understood the importance
More...
- 6
- vote
When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you’re on track. But as a B2B marketer, you should add target market to that list. And if you don’t think this demographic is part of your audience, think again.
More...
- 6
- vote
As a reporter and editor at Forbes Magazine, Erika Brown handled a lot of story pitches from companies. Now she's director of marketing and business development at Matrix Partners (one of HubSpot's investors), making pitches of her own. In an interview earlier this fall, Erika explained to HubSpot's Karen Rubin how she thinks companies should p
More...
- 4
- vote
Let's say you've gotten the approval to get your company involved in social media marketing and are ready to launch your efforts. How will you define success?
More...
- 2
- vote
Have you ever thought about how dramatically your sales results would improve if you could connect with every decision maker you called without running into voicemail boxes? Finally there is a way.
More...
- 11
- vote
The traditional demographic definition of “youth” is no longer applicable in today’s society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age.
As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for l
More...
- 5
- vote
To write article content that increases website traffic, you need to be acutely aware of your target audience. Readers are crunched for time. You need to write an article that captures them, coddles them, then cajoles them to click on your website's URL. Reviewing Internet usage data before you write your article content can give you an advantage
More...
- 10
- vote
Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location.
More...
- 5
- vote
In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.”
More...
- 4
- vote
In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process.
More...
What is
bizSugar?
bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!
|
||||||||||||
