Search results for stumble upon

E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool.  More...
I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point. Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details  More...
I stumbled upon a nice post by James Sherwood on The Register dubbed ‘Brits more hooked on mobile tech than Yanks are’- loved the sound of it, and wanted to bring some data to front.  More...
In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl  More...
Contrary to what many aspiring entrepreneurs believe, the key to a successful startup does not rest upon having a unique, one-of-a-kind idea. A good idea is a necessary starting point for any new business, but that's all it is. As VC and entrepreneurship teacher Rob Adams points out, ideas are not scarce: they're commodities. Virtually any idea  More...
To err is human. But to persevere is a feat that often separates the successful from the mediocre. In business—as in sports, politics, and the arts—many of the greatest and most influential leaders share a history of failure. Automaker Henry Ford and animator Walt Disney both stumbled badly with early business ventures. Early in his career wit  More...
From the Page: "When I founded SmartDraw.com I was a software developer not a manager. Not that this mattered much because the only person I needed to manage at the time was me! As the company grew, management was "thrust upon me", and I learned four techniques I still use to manage people and projects effectively."  More...
Getting yourself and your business unit into the mind-set of thinking about labor efficiency modeling is one of the keys to running a profitable business. The last time you looked at your current standards was when? Do you know what the correct production efficiency from each of your job codes is, even yours? What is your monitoring frequency?  More...
In this economy, retailers must concentrate on increasing value in purchasing and on communicating value in marketing. Identify your products with the best margins and sell those aggressively.  More...
Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media!  More...
In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn’t available - according to a Harris Interactive survey. Fully 86% of adults surveyed say they have used coupons or discount codes  More...
Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e  More...
For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c  More...
There are more than 26 million small companies in America, most of which employ fewer than 20 people. Baby boomers—the oldest 3.2 million of whom are celebrating their 62nd birthdays this year—run a significant proportion of these companies and just might be ready for a little leisure time. But the process of retiring isn't nearly as easy for the  More...
Web 2.0 efficiencies disrupt old business models by reducing manufacturing and investment costs and decentralizing information. It's time for the permeable corporation, where success depends upon cooperation and interaction.  More...