Search results for strategy
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Make sure the strategy that your web design and internet marketing firm presents to you covers the following 4 pieces of a successful internet marketing strategy:
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The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over.
If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar
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During an economic slowdown, business owners face distinct challenges in pricing their products and services. Today’s marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowering prices to attract careful customers also lowers the profit margin. Large corporations can a
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E-mail is a common component of today’s negotiations. It is, quite simply, an efficient way to communicate. However, e-mail brings new dynamics to your negotiation. Here are some tips on dealing with E-mail negotiations
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Want to get more customers to your web site? Best-selling author, Scott Fox, lays out his "Distributed Engagement" theory of online marketing that can boost your sales.
Learn why you should reach out to customers online where they already are - Facebook, Message Boards, Online Communities, Twitter - instead of hoping and waiting for them to
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Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c
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On page 6 they say "Improve the structure of your URLs". The authors point at URLs that have lots of dross like 'mysite.com/folder1/1089257/x1/0000002a.htm' and say that's not user friendly. They're right. What they don't say is that this URL is clearly dynamically generated. No sane human being would create a page address like that.
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It’s easiest to keep doing what you’ve been doing. It’s no effort at all to keep looking at the same metrics, make the same moves, do the same thing with a new name, even. Your customers are good enough. Why prospect for more? The way you tell your product’s story is excellent. It’s worked for several years. Why change it?
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So make the most of business blogging. Follow a few rules and you'll have a business blog that actually helps you grow online:
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Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c
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Do you remember your first sale? The first time somebody paid you for your product, service, or information? I sure do, and I bet I’m not alone in getting that giddy feeling when somebody was actually paying me! What a thrill, and my enthusiasm was through the roof.
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Just about a year ago, I ruptured two discs in my back and herniated another. Or at least the doctor found them a year ago. Who knows how long I was carrying them around like little ticking tissue time bombs.
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This strategy --- of empathizing with the role of another professional, however lower down in the hierarchy --- costs very little but gets you rich returns.
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Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal.
But it's not always that simple. And sometimes lowering your prices
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