Search results for social community
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Everyone wants to know how to succeed in an online world of blogs, Twitter, and LinkedIn. The key is to understanding how your offline networking skills still apply in a social media world.
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I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.
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I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.
More...
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So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.
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Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of ma
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Make sure the strategy that your web design and internet marketing firm presents to you covers the following 4 pieces of a successful internet marketing strategy:
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Best-selling author Scott Fox interviews Rich Brooks about Twitter marketing.
Great hour long FREE PODCAST that covers
- How can Twitter help grow my business?
- What makes a good "tweet" message?
- What specialized tools like TweetDeck, Twhirl, Tweetlater, Twitpic, Tweetbeep, or Twitterfeed do we recommend to maximize your Twitter time?
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The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contr
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Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you?
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The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing.
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Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers
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Useful analysis from ProBlogger on different traffic sources and the key characteristics and need for all traffic types.
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I’ve been thinking a lot lately about the importance of networking, and what impact leveraging your small business networks has on your business.
Darren Rowse @ Problogger.net put together a great post (and nice graphic) detailing what makes up his social media network at Problogger, which looked something like this...
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We’re building communities and networks that have the experience and expertise we need. The key is to get our networks working with us. Here are 5 ways to do just that.
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Here are a few of the creative solutions that we all came together and discussed as a group about how social media and interactive marketing techniques might help arts based organizations to better promote themselves:
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