Search results for small business summit
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LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections).
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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and posit
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With the cost of gasoline and airfare rising, sales managers need to squeeze every bit of savings out of their travel expenses. At the same time, they must increase sales in a slower economy. This article shows how computerized mapping and GPS helps do both.
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Popular entrepreneur, venture capitalist, and blogger, Guy Kawasaki understands business. Guy is a managing director of Garage Technology Ventures, columnist for Entrepreneur Magazine, and author of eight books on innovative business.
Here he shares with us a list of the five most important lessons he's learned as an entrepreneur.
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Brian is great at what he does. Brian is your controller—he manages all of the accounting for your small business. He keeps all of the company's expenses properly documented, finds all of the tax deductions, manages payroll, pays all the bills, negotiates for better rates on the company's health plans, and keeps a sharp eye on all of your accoun
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In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten
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The Small Business and Entrepreneurship Council today released a great comparison of the two presidential candidates' positions on the issues that most affect small businesses. While the SBEC is known to support policies that probably more closely resemble McCain's platform, this is a pretty fair list.
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"Motivation: A Key Ingredient For Success" examines recent business reports which identify a clear lack of personal motivation in the American work force.
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When it comes to background checks, employers should be aware of the reasons for performing a background check, what basic information to request, and what legal boundaries exist to protect an employee's privacy. NFIB discusses this topic.
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Peer advisory boards are an important resource for business leaders, entrepreneurs and startup founders. This article tells you what makes them work.
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Simple steps. Make the customer know you care. Organize your business around that one principle.
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When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari’s real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we’ve made in planning and executing on a hyperlocal blogging strategy. If you’re starting a hyperlocal
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Ever increasing gasoline prices, food costs soaring, struggling financial markets. The economic news just hasn’t been good, and there’s no indication that things are going to get better any time soon. But, do tough economic times spell only gloom and doom? Are there opportunities to be had even in the darkest days of a recession?
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Know your audience.
Tailor your presentation to your prospective customers. To do that, consider what they are likely to need from you. Use terminology they'll understand and make sure you are familiar with their business jargon. That will help you to establish common ground with them.
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