Search results for slogans
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While we're not much for motivational posters or trite slogans, this ten-point manifesto by Swiss artists Peter Fischli and David Weiss on how to work better is worth a mention. Artist Ryan Gander has a photocopy hung on the wall of his studio, and writes:
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Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas....
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