Search results for sem

Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable.  More...
I touch a lot of sites every month -- some small, some large, some that we built, and some that were done by outside firms. In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories.  More...
Are you looking for the best Internet marketing blogs to improve your skills and keep yourself updated on the latest insider knowledge? If you’re like me, you’re frustrated at all of the so-called “Top X Blogs” lists that use inaccurate and faulty metrics like Google PageRank, Alexa rank, and Technorati rank to determine overall rankings.  More...
So you’ve got your business’s website finally ready to go, after months and months (perhaps a year or more) of being “in the works”, and now it’s time to call up your trusty ol’ SEO Master to give the site that extra push as it’s being launched. Your SEO optimizes, finds some great partner linkage, delves into keyword lists, and assures you that y  More...
Small merchants have long chafed at the fees they must pay banks every time a customer swipes a debit or credit card. But now, with business slowing and every dollar important to their bottom line, some merchants are pushing for changes.  More...
In The Disconnect in PPC vs. SEO Spending, Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"  More...
Should small/local businesses bother with social media? Or is local search where it’s at — targeting potential customers in their own cities and towns? The good news is that small business owners don’t have to choose one or the other. Listed below are eight sites at the intersection of social media and local search.  More...
Google announced 6 new features to Google Analytics today at the eMetrics conference in DC. Li Evans of Key Relevance has the scoop at SEMClubhouse.com  More...
MySpace launched a beta version of its do-it-yourself advertising platform that's aimed at letting individuals and small businesses create their own ads that can be customized to specific users of the social network. The new MyAds service, which MySpace first detailed in November, will enable anyone to create customized banner advertisements u  More...
Web 3.0 is the new generation of the World Wide Web, through which Web 2.0 technology joins hands with the Semantic Web, making it possible for humans as well as machines to access and use the information stored in the Web.  More...
1. In Google Webmaster Central, if I change the crawl rate, how soon does that take effect? Will Googlebot obey the new crawl rate immediately?  More...
American business, typically a reliable Republican cheerleader, is decidedly lukewarm about Senator John McCain’s proposal to overhaul the health care system by revamping the tax treatment of health benefits, officials with leading trade groups say. The officials, with organizations like the U.S. Chamber of Commerce, the Business Roundtable and  More...
We have always been in the opinion we will “buy” links with content. Thus we write content like on our LEADSExplorer blog.  More...
As a small business owner you may not always have the money to invest in the tools you really need. That's ok. You might actually be surprised to learn how just how many great low cost and even free tools there are to help you improve your online marketing. In this workshop, Matt McGee of Small Business Search Marketing walks attendees throug  More...