Search results for self-orientation
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I can’t resist another reference to the Trust Equation as a way of introducing Cordell Parvin’s Choose Words Carefully. Looking at the components of the Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation), trust is built largely through words. What about actions, you say? Absolutely! That’s how Reliability is created – when a
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Sales professionals receive a lot of advice to pay attention to the other person, focus on their needs, subordinate our own ego, and so on. But many have a hard time squaring that with honesty. After all, they're in business to make money. This article explores how successful sales people resolve the tension between putting customers first while
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