Search results for segmentation
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The point being that sending email that lacks relevance is a waste of your time and it can do more harm, than good. By blasting out messages to people who could care less, especially when you really miss the mark, you chance your potential buyers thinking your company is clueless and doesn't care about them.
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I’m running the New Marketing Summit for the second day today, and I’m surrounded by a very intelligent group of professional marketers who have come to discern how these newer tools will drive more business for them. When I listen to the more skeptical and cynical in the crowd, I realize that we (and by we, I mean the new media, the bloggers and
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Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?
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If you're like most small businesses, you are marketing to all your customer types in the same exact way. But what if I told you doing this is a very ineffective way of obtaining new customers?
The fact is that everyone comes to your business at a particular stage. Some people are just hearing about your company for the first time, others kno
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The market focus diagram is useful for quickly explaining who your target market is to members of your organization, investors, or potential partners. However, it’s really the process of creating the diagram which benefits small business owners and managers.
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Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.
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What a great opportunity for email marketing segmentation strategies! Just by segmenting your prospects from other subscribers, you can boost revenue
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