Search results for search ads

Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable.  More...
The award came from the Denver Business Journal, which teamed up with Quantum Market Research of Wichita, Kansas, to select winners based on the results of employee surveys.  More...
With the boom of the Internet, everyone's lives become simpler and fast. Nowadays, by just few clicks once can find everything they want. On the search engines, one can search every about what he want. Search engine optimization refers to online promotion techniques where your business reaches the height of sky. Here, the top ranking's websites  More...
Although the experts may disagree about whether or not we are currently in a true recession in the U.S., the fact remains: these are troubling economic times for many Americans. How does this climate of concern affect today’s B2B market?  More...
In today’s unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes  More...
I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.  More...
The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over. If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar  More...
While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it’s not a bad idea to make sure you aren’t making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs.  More...
More Marketing and sales during recession for success during upturn? Do you need to increase sales and marketing efforts a recession or should you wait until the storm is over.  More...
As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities.  More...
The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st  More...
As a WordPress enthusiast, guru, and lover, I use plugins every single day and am constantly researching new plugins — even creating plugins. These are the top 11 plugins that I’m in love with. Check them out and see if they’re a great fit for you.  More...
The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation pr  More...
Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.  More...