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Make your company the sort of company where people are eager to go to work everyday – challenge them, get them to grow with you, and pay them their due – this is the cornerstone of true success both as an entrepreneur and a manager!  More...
This book was written to help entrepreneurs learn how to put soul and a spiritual aspect into their business. The book has repeatedly been an Amazon best seller throughout 2008. - Read the article.  More...
At the DMA08 conference in Las Vegas this week, the “Search Engine Experience” panel on Tuesday was presented with a number of site reviews which are great sessions because the audience gets free SEO consulting advice and speakers get to demonstrate their expertise.  More...
We all love to share our success stories in business. But, there is so much to learn from our failures. One key to learning from our failures is to be prepared for failure, develop the humility to deal with problems and develop the keys that we need in order to be resilient. Barry Moltz explains how to do these things in his book - Bounce! Failure  More...
Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and posit  More...
With all the focus in the last several years on corporate scandals, are there any CEO’s who can teach us something? There are, and their stories are included in What the Best CEO’s Know by Jeffrey Kramer. We cannot deny that there have been an unusual number of corporations who find themselves on the wrong side of the legal system, but that is not  More...
Hugh Ballou, the author of Tranforming Power, has over 40 years of experience as a choir director and now he works as a motivational speaker, coach, and a leadership trainer. It may be difficult to see how those two careers tie together, but this book shows a wide variety of examples of the way that transformational change can help any type of org  More...
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of.  More...
You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?" Jill also mentions that Google may strip off any link juice if it can figure out  More...
The full title of this book is Get Noticed... Get Referrals Build Your Client Base and Your Business by Making a Name for Yourself. Is it really that easy? Is that all you need to do in order to build your business? If you learn to get noticed and how to get referrals, that is a huge step toward making a name for yourself and creating a successful  More...
Personality – Personality is defined as “the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new socia  More...
The full name of the book is The Bounce Back Book how to thrive in the face of adversity, setbacks and losses. How is that for a mouthful? Karen Salmansohn has 29 books in print and has sold over 1,000,000 books. I figure there must be something special in her books, so I read The Bounce Back Book. The first thing you notice is the red rubber cove  More...
Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer’s decision to choose you over your competitors. Here are four ways you can monitor your brand onli  More...
Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence’s Survey of the American Consumer. The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take  More...
From the Page: "Mr. Ranjbin, who said that amateur reviews can hurt his business, said some had misquoted him or called his employees names, but that Yelp had refused to take these comments down. Yelp rarely removes reviews, even when advertisers complain, preferring to let the crowd have its say."  More...