Search results for research
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The award came from the Denver Business Journal, which teamed up with Quantum Market Research of Wichita, Kansas, to select winners based on the results of employee surveys.
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The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over.
If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar
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While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it’s not a bad idea to make sure you aren’t making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs.
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After getting smashed on the rocks quite a few times, I have learned to use a much more solid approach. Here are a few of the huge weaknesses the were eventually exposed in my old methods:
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Sunbelt Software, a leading provider of Windows security and management software, today announced the top ten most prevalent spyware and malware threats for the month of October. The report, compiled from monthly scans performed by Sunbelt's award-winning antispyware tool, CounterSpy™, and its new anti-malware solution, VIPRE™ Antivirus + Antispy
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To make money online, you need to offer products that customers want to buy.
New online research tools can help you determine what customers want to buy BEFORE you open your store.
This article explains how to use Google, Yahoo, and Keyword tools to uncover profitable customer demand.
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The economic tide continues to deliver plenty of ebb with very little flow. The impact of decreased spending and tanking consumer confidence is being felt by companies across the board. Often, none feel it more strongly than the marketers within those businesses.
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The top 4 ways to propel your website rankings, traffic, lead generation and sales are as follows.
1. Properly optimize your Google Adwords account. This involves installation of Adwords Conversion Tracking, building proper Adwords Keyword Lists, have a proper keyword tool to do your keyword research, conducting ad copy A/B variate split testing
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Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level.
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I touch a lot of sites every month -- some small, some large, some that we built, and some that were done by outside firms. In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories.
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The survey found that everybody was spending money on demand-generation programs, but was missing a trick in not looking closer to home at their existing customer data and leveraging it further. We all know that it is easier to sell more of a product or service to a current customer than it is to try and get a potential customer on board, so it b
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So why should anyone read yours? Getting noticed might seem impossible. But there are blogs that rise up out of that vast sea of sameness. Blogs started by people just like you. You don ’t necessarily need great writing talent, although it’s worth developing the talent you have.
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When we are building and managing online communities we want people to take part in the social context. The communities are not market-based transactions, but social environments. Monetary incentives (or equivalents) will only go to create an environment at odds with this. That’s why we tend not to incentivise participation in our online communiti
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Here's a paradox of successful headlines: the less they sell, the more they can sell.
Our most recent web clinic looked at research and ideas that support a vital, yet often overlooked, principle: The objective of your headline is not to sell, but to connect with your reader.
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