Search results for relationship marketing
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Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable.
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Everyone wants to know how to succeed in an online world of blogs, Twitter, and LinkedIn. The key is to understanding how your offline networking skills still apply in a social media world.
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How much is spam costing your company? Google unveiled a nifty little calculator Wednesday to help you add it up. It's part of a marketing campaign for Google Message Security, the online spam-filtering service based on the Postini technology Google acquired last year.
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The financial crisis will have a detrimental impact on our marketing and sales budgets in 2009. In this crisis, marketing leaders need to re-invent marketing not just as a functional discipline, but as the business fiber that connects prospects to companies like never before.
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Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations. If you have any additional, pl
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Although the experts may disagree about whether or not we are currently in a true recession in the U.S., the fact remains: these are troubling economic times for many Americans. How does this climate of concern affect today’s B2B market?
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I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.
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In today’s unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes
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I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.
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So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.
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Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of ma
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Make sure the strategy that your web design and internet marketing firm presents to you covers the following 4 pieces of a successful internet marketing strategy:
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Best-selling author Scott Fox interviews Rich Brooks about Twitter marketing.
Great hour long FREE PODCAST that covers
- How can Twitter help grow my business?
- What makes a good "tweet" message?
- What specialized tools like TweetDeck, Twhirl, Tweetlater, Twitpic, Tweetbeep, or Twitterfeed do we recommend to maximize your Twitter time?
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