Search results for recession marketing
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LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections).
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Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board?
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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and posit
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A little while back, a friend of mine asked me how to sell to his e-newsletter list without coming off as being pushy, obnoxious and caring only about extracting as much cash as possible from his customers.
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Ever increasing gasoline prices, food costs soaring, struggling financial markets. The economic news just hasn’t been good, and there’s no indication that things are going to get better any time soon. But, do tough economic times spell only gloom and doom? Are there opportunities to be had even in the darkest days of a recession?
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As small business owners, we must always prioritize our goals and tasks. Here are 10 search engine marketing tasks you can complete in about 10 minutes or less that can deliver results worth many times that level of effort.
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Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content.
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This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat
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Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results,
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This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing.
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E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool.
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For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers.
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As business owners, we have two choices in how we deal with the sluggish economy. We can watch the news and complain and worry about it OR we can choose to Reject the Recession and look for new ways to generate business. Here are a few ideas to help you Reject the Recession.
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