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Well America has a new President, Barack Obama.
Some of Obama’s plans for small business include:
- Increase the minimum wage and index the rate to inflation so that it goes up every year
- Wants to eliminate all capital gains taxes for new business start-ups
- Give a $500 credit to business owners to offset the self-employment tax
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Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA’s experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o
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Search is complicated, but it's still search. No matter how things change, a marketer's goal is still to maximize search coverage. As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.
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1. In Google Webmaster Central, if I change the crawl rate, how soon does that take effect? Will Googlebot obey the new crawl rate immediately?
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Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study.
iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked.
The research firm found th
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Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video."
"Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on YouTube of simil
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One blogger, Rosalind Resnick on Entrepreneur.com, lays out an alternative bailout proposal. Instead of spending $700 billion on large conglomerates like AIG, the Fed should offer businesses and consumers loans at the 2% federal funds rate so homeowners could refinance at much lower rates and businesses could have immediate access to the cheap cap
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How are the credit markets affecting small businesses in the United States. To try to get some statistical data to answer their questions, the author decided to take a look at peer-to-peer lending. Peer-to-peer lending gets at part of the effect of the credit markets on small businesses because some entrepreneurs borrow money from other individual
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According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices.
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Tips to help entrepreneurs prepare to borrow from a Bank or Credit Card company
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Only about 16 percent of businesses with fewer than 50 employees in the United States have 401(k) plans. Small-business owners are so focused on developing their businesses that some do not realize that those assets can grow at a much faster rate for their retirement under the right plan.
An October survey by ING DIRECT's ShareBuilder401k, fo
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Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results,
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Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask.
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Worldwide statistics of social networking usage were recently released by comScore indicating the rate of growth by region of the world between 2007 and 2008. Before I show you the chart though, I want to highlight the fact that on a worldwide scale the use of social networks increased at a 25% rate compared to last year.
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Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces.
So nearly half of the time, e-mail marketers' messages don't get through. But there are way
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