Search results for rankings

The goal of an SEO campaign is to achieve high rankings for keywords that will expose the site to its target market and help create new business. However, some web sites are easier for an SEO to work with than others. I've listed some scenarios that may have you scratching your head as how to best proceed. If you've ever had a client fall into t  More...
There are a lot of little things that can junk up your code, but, for the most part, the search engines don't really care. It doesn't matter to them if your HTML validates or if you keep your code "clean" or not. When it comes to analyzing your pages for search engine rankings, none of that really matters a whole lot. But when it does matter,  More...
This SEO ebook provides information on improving search engine rankings and is the top selling guide of its kind for achieving #1 Google rankings.  More...
Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's.  More...
Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings? Google documentation relating to web search clearly states that searches are not case-sensitive. They provide an example stating that “searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the  More...
Last month the Google Quality Rater’s handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page. In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings. They do employ human editors that control the quality of se  More...
While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game.  More...
Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn’t guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings.  More...
Did you know you can strategically use the "nofollow" attribute on your own pages to improve your search engine rankings on Google?  More...
With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. Here's how to attain superior rankings in Yahoo using today's useful tools  More...