Search results for quality
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I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.
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Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer."
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Lead nurturing and scoring are among a marketer’s best tools during an economic downturn. Even marketers who already manage a quality nurturing and scoring program need to adapt for economic conditions.
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Speaking on how people do half of what is needed to be done to become successful. The more we tend to do a half way decent job instead of an above and beyond job our results tend to show the quality of our work. A must read
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While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last
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Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim to specifics here, however, based on trial, error and observation, here are a few factors to consider when building links.
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Our Salesforce.com customers database with decision maker contacts just finished getting an overhaul with a complete verification check to update and weed out any business contact data which is no longer active. The process which has kept the ActiveContacts data team busy over the last few weeks is finally complete and contact information for a fe
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I can’t believe a new feature from Google isn’t getting more notice, because it converts already-existing links to your site into much higher quality links, for free. The Google webmaster blog just announced that you can find the pages that link to 404 pages on your site.
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Last week I decided to find some quality Australian blogs to subscribe to. I used a newly compiled list of Australian Marketing Blogs that Julian Cole put together as the basis for my search. I was excited by the quality of some of the blogs on that list - but it struck me as I surfed through the list that there were three frustrations that I had
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We are now in the last phases of our quarterly overhaul for the colleges universities vertical business database and we should have the freshly updated version of the Active Contacts EDU database ready for our customers within the next working week. As with other business to business verticals, the education vertical also sees some amount of churn
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We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers.
But some of the best and most popular blogs have traits that might surprise you. Here’s how being negative, angry and stupid (in the right ways) can create breakthrough su
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Regardless of the industry, everyone has had a challenging experience with customer service. Because the Internet has given businesses the opportunity to connect with more consumers, the focus on customer service quality has given way to customer service quantity. Here are five key practices (starting with the easiest) to creating an exceptional c
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At 74 years old, he is still busy making people look good. Giorgio Armani is one of the preeminent Italian fashion designers in the world, still going strong after 33 years in the industry. Known for his classically tailored, sleek power suits and clean, high quality fabrics, everyone from the who’s who of Hollywood to the bankers on Wall Street h
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Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better than the alternative.
Brand equity is built on that customer's direct experience with your product or servic
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