Search results for product

Helpful summary of 3 modern online marketing strategies from Scott Fox (me), author of best-selling book, Internet Riches. New marketing approaches include "Product Presence", "Distributed Engagement", and the "Reputation Cloud" - critical info for anyone trying to make more money through online marketing.  More...
This article discusses how to use information from the Consumer Product Safety Commission as well as lawsuits to determine whether a company has a history selling problem-child products.  More...
Regardless of whether you are generating product customers or business partner or are building a consulting business, this class is for you!  More...
What's more important: good product or good service? When you're a business on a budget, this is a question you might have to answer.  More...
In today’s unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes  More...
Two years after trying to build a consumer antivirus business, Microsoft has decide to throw in the towel. The software vendor said Tuesday that it will discontinue retail sales of its Windows Live OneCare product at the end of June next year, and instead offer Windows users free antivirus software, code-named Morro.  More...
As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities.  More...
It takes time and planning to build and grow your own money-making business on the Internet. But if you want to make money online in a hurry, there are ways you can start padding your wallet quickly — and you don’t even need a product of your own to sell.  More...
I had a salesman in a car dealership lie to me once about having an add-on product in stock, because he didn't want the hassle of going to dig the unwieldy item out of the store room.  More...
Creating a customer signature experience isn't about your product or service touchpoint, it's about how your make your customers feel about themselves.  More...
The survey found that everybody was spending money on demand-generation programs, but was missing a trick in not looking closer to home at their existing customer data and leveraging it further. We all know that it is easier to sell more of a product or service to a current customer than it is to try and get a potential customer on board, so it b  More...
More than a billion dollars spent, two 'products' that have very different features, and yet, when people look back at the election they will remember mavericky winking. You can say that's trivial. I'll say that it's human nature. Your product doesn't have features that are more important than the 'features' being discussed in this electio  More...
To get started, you’ll need to identify keywords that are important for tracking your industry, key trends or issues, the competition, your company and product brand names, as well as company spokespersons’ names. Once you’ve come up with a manageable list, configure the following tools to scan and collect that data.  More...