Search results for prices

Signs indicating a potential U.S. recession are all around: collapsing home values, soaring oil and precious-metal prices, a falling dollar, rising unemployment and, perhaps most ominously, reduced business spending. While it's still not certain that a recession is inevitable, the recent string of gloomy government and private statistics make an  More...
Reading books, blogs, and forums on the subject, the general consensus seems to be that there is a happy medium between undercutting the major competition without shooting so low that people wont take you seriously. I'll take you through the process I used in order to come up with my prices. Although this process is specifically for my business  More...
During an economic slowdown, business owners face distinct challenges in pricing their products and services. Today’s marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowering prices to attract careful customers also lowers the profit margin. Large corporations can a  More...
While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last  More...
Pricing, the all important business decision that can make or break you. Determining how to price your products and services deserves more than a little bit of your attention, but the good news is it doesn’t have to be as difficult...  More...
Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal. But it's not always that simple. And sometimes lowering your prices  More...
One of the fast-growing trends in small business these days is teleworking ‑ employees working from home or away from the company’s main office. Surging gas prices driving up the already high cost of commuting and growing environmental concerns are just the most recent and headline-grabbing inducements that make telework increasingly attractive to  More...
There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul. The key is to strike the right balance between being competitive and being profitable, and that means do  More...
Ever increasing gasoline prices, food costs soaring, struggling financial markets. The economic news just hasn’t been good, and there’s no indication that things are going to get better any time soon. But, do tough economic times spell only gloom and doom? Are there opportunities to be had even in the darkest days of a recession?  More...
Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior. Try some of these strategies and see what they do for your business.  More...
While it's still pretty much the norm for American workers to mold their lives around their bosses' schedules, many small business owners are giving employees flexible work hours, allowing them to take part in outside activities such as grad school, charitable work or second jobs.  More...
Higher prices, smaller staffs and longer hours are just a few of the changes the economic slump has prompted at small companies.  More...
To all the usual reasons that small businesses are put up for sale, add economic woes this year. But even as for-sale listings rise around the country, so is buyer interest. The problem for owners is that prices appear to be softening. Brokers say buyers are often retirees looking for a second act, or laid-off executives looking for a busi  More...
The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members.  More...
It isn’t often that we see a real, tangible result from the assorted bureaucrats, technocrats, plutocrats and republicrats that scurry around the halls of government. That probably explains why the various branches of the U.S. government get such low confidence ratings while the military, which thrives on concrete results, is at the top of the rec  More...