Search results for press releases
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At the risk of alienating those drinking or selling the UC Kool-Aid, here's a rose-colored glasses-off summary of what I think, have heard and have read about Unified Communications: you can't define it; it's not new (hard to define in the early 90s too); the vendor landscape is confusing; it's hard to prove ROI and customers are not sure abou
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Last week at a Tweet up organized for the Research Symposium for the Society of New Communications Research in Boston I chatted with Mihaela Vorvoreanu, Ph.D. Assistant Professor of Communications at Clemson University in South Carolina and a research fellow with the society. We discussed the concept of agenda setting* in the press.
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Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based
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One way to build awareness, brand, credibility and buzz about your blog is to appear in mainstream media (read more about the Benefits of being featured in Mainstream Media).
A lot has been written about how to get your blog featured on other blogs - but how do you get press coverage whether it be TV, Radio, newspapers or magazines?
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All large companies suffer from bad press. Many times, these articles are incorrect, one-sided, or an attempt to damage the top player in a market. If a significant publisher posts such an article, it can end up near the top of the search results for that company.
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Corporate Social Responsibility (CSR) is becoming more prevalent in our global economy. The other night, a TV commercial informed viewers that a car company is operating a manufacturing plant that has achieved zero landfill status - nothing from its manufacturing efforts goes into a landfill. Going carbon-neutral is also gaining a lot of press. Se
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Apple just presented a line of colorful, revamped iPods at a San Francisco press event, featuring the iPod Nano which underwent the most changes, followed by the iPod Touch, with just a thinner cut to it and finally, iTunes’ new version revealing a key intelligence system called Genius which recommends what to buy based on the user’s playlists.
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The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.
Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama
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“Knowing your numbers is a fundamental component in the franchise sales equation but having a well defined franchise sales process in place to apply those numbers is essential to a successful franchise sales effort and to healthy franchise development” says Franchisor Coach Franchise Sales Director Paul Roesch.
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Many companies still don't take advantage of SEO. There are many, however, that issue press releases on a regular basis. What they don't understand is that press releases can be part of your SEO efforts, and can be used to gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain.
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I recently read a press release at Yahoo! Finance, Form 8-K for YTB INTERNATIONAL, INC. (YTBLA.OB) that I found pretty disturbing.
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Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now.
A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining p
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New publication from SEO expert reveals proven methods of reaching #1 on Google and other major search engine results lists.
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This SEO ebook provides information on improving search engine rankings and is the top selling guide of its kind for achieving #1 Google rankings.
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