Search results for press release writing
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At the risk of alienating those drinking or selling the UC Kool-Aid, here's a rose-colored glasses-off summary of what I think, have heard and have read about Unified Communications: you can't define it; it's not new (hard to define in the early 90s too); the vendor landscape is confusing; it's hard to prove ROI and customers are not sure abou
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Improve Your Article Writing & Marketing Skills To Acquire Massive Amounts of Qualified Traffic Back To Your Website
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After the success of last year's list we are ready to release the list of the Top 50 Marketing Blogs to watch in 2009. We searched all around the Internet looking for the best marketing blogs in a number of different categories. We've sorted them into nine different areas and if you're looking at building your marketing presence in 2009, these
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This is a collection of random thoughts about writing, prompted by someone telling me today that "all you know how to do is write". They were attempting to reduce my price for an SEO project. You inspired me! Cheers!
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Almost every “start your own business” guide out there seems to have one piece of advice in common: you MUST have a business plan. In order to grow a successful business, they say, you need to have every aspect planned before you start. While I agree that this may be true for someone who will be launching a full-scale small business that they wil
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Last week at a Tweet up organized for the Research Symposium for the Society of New Communications Research in Boston I chatted with Mihaela Vorvoreanu, Ph.D. Assistant Professor of Communications at Clemson University in South Carolina and a research fellow with the society. We discussed the concept of agenda setting* in the press.
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Every additional of every day millions of websites and web online writing beyond the apple are accepting consistently added to and up-dated; bags of new sites arise on the net and they're all allusive to arise in prime position, mostly to advertise their articles aural the 'global village.' So how can you advance your affairs of accepting your
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Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based
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People there are going on about how they “only write for themselves,” and if the reader doesn’t get it “it’s their problem.” Was I in a creative writing forum? Or maybe over at Robert Bruce’s place? Nope. It was a “professional” blogging site.
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There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.
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James Nardell and his team at Shopster have been writing a series on myths bloggers have about affiliate marketing. This is the second in that series to help us all avoid some potholes on the information highway. (Does anyone still call it that?)
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Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about? It’s easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent “talking shop” with colleagues, but writing a blog brings on an intense case of writer’s block. Soun
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If you want to write articles that get read and keep your audience coming back for more, you must follow my basic rules of writing for an online audience. If you are used to writing articles for print publications, be sure to read these rules.
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Last week Amber Nashlund wrote post about the hats a social media champion wears. Whether we’re working inside a company or independently, anyone who offers new ways to do anything knows the challenge is not meant for the faint of heart. Knowing which of Amber’s hats to wear and which skill to call on for each situation is part science and part ar
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The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st
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