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Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years. But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate  More...
Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to a survey conducted by Harris Interactive for Millennium Promise and CareerBuilder.com. About half of workers cited social responsibility as the top reason their companies should help thos  More...
Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys. The survey asked C-level and other senior executives from around the world how they a  More...
Generating education leads in universities and colleges is a specialized space and yet there are several technology and non technology based organizations that sell into the higher education verticals. While selling into educational organizations as with most other verticals, having the right decision maker for your offering plays a big role in ho  More...
Many people are wondering what to do now that their bank has been acquired in the wake of the lending crisis. Well, whatever you do, don't click on links in e-mails purportedly sent by your bank. Security firm SonicWall said Thursday that it has been seeing e-mails that attempt to lure people to fake bank Web sites, where they are asked to re-ve  More...
Lately I’ve noticed more and more affiliate marketers getting onto twitter. There’s been a real buzz about it actually in many internet marketing circles - almost like it’s the latest ‘new’ thing (I guess it is relatively new). The unfortunate thing is that the model I’m seeing some internet marketers use on Twitter is quite spammy. Some have spa  More...
Lately I’ve been pondering the part that social media plays in my blogging business. This post is an attempt to make some sense of it. I’d value your thoughts in comments to help me take these half thought through ideas to something more concrete. Those who have been following me for a while know that I not only spend a lot of time on my blogs b  More...
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication.  More...
Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It’s very hard to change the direction they’re already headed. It’s very hard to fix the cultural mistakes that have been ingrained in the company since its ear  More...
When you sit down to write a blog post, what’s your purpose? Are you just trying to fill space so your blog doesn’t go without being updated for more than 24 hours? Are you interested in promoting a product, or convincing your reader to buy something? Are you trying to express yourself through your blog, and make a meaningful statement?  More...
Direct mail marketing Campaigns have amongst the highest cost per lead. Here is why you should take that extra step to scrub or cleanse your data before the campaign.  More...
How to stand out in a crowd and to better network yourself and your small business.  More...
Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics.  More...
Jerry Kalish explains how you can take a tax credit for your employee retirement plans that comes in addition to your deductions on what you pay into them. Act now before it's too late!  More...
Why some people aren't cut out ot be entrepreneurs and why that's okay.  More...