Search results for pay-per-click

Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong. Here are the five most important budget-related topics in pay per click advertising:  More...
Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything’s a test in the beginning. And no matter how long your account has been running, the way to improvement is always  More...
Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site’s domain and click go.  More...
Have you spent a considerable amount of time working on an e-mail campaign only to realize that it might never reach the intended recipient’s Inbox? What if it ends up in their Junk mail folder, never to be seen again? Or worse, what if they choose to unsubscribe from your mailing list and click on the dreaded “mark as spam” button?  More...
In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services.  More...
So you’ve got your business’s website finally ready to go, after months and months (perhaps a year or more) of being “in the works”, and now it’s time to call up your trusty ol’ SEO Master to give the site that extra push as it’s being launched. Your SEO optimizes, finds some great partner linkage, delves into keyword lists, and assures you that y  More...
The Internet. How? By making more information available online, our habits are changing. We’re teaching one another new tricks and evolving together. We’re sharing more stories by way of social networking. We’re learning new ways for doing the same old things. We’re willing to be talked into most anything, especially if we read it on the web, i  More...
A great opportunity to meet author Kevin Gerard. Follow him on his virtual tour promoting the upcoming release of book three, Surviving an Altered World, in his Conor and the Crossworlds series. Post a comment on any or all of the blog tour spots and you'll be entered in a random drawing for a copy of Kevin Gerard's Conor and the Crossworlds.  More...
To write article content that increases website traffic, you need to be acutely aware of your target audience. Readers are crunched for time. You need to write an article that captures them, coddles them, then cajoles them to click on your website's URL. Reviewing Internet usage data before you write your article content can give you an advantage  More...
Every Page has a Unique Title and Keyword Phrase Page title is the most important signal to search engines that a web page is unique and important. The title describes the content search engines and web travelers will find when they arrive at your page. SEO Experts know that web searchers click, they are more likely to go for search engine results  More...
Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked. The research firm found th  More...
Many people are wondering what to do now that their bank has been acquired in the wake of the lending crisis. Well, whatever you do, don't click on links in e-mails purportedly sent by your bank. Security firm SonicWall said Thursday that it has been seeing e-mails that attempt to lure people to fake bank Web sites, where they are asked to re-ve  More...
Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board?  More...
Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content.  More...
Whether you are looking for business financing, technical support or want to increase your client base, help is only a click away.  More...