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Survey results revealing what participants think: should they outsource their email marketing or should they hire a full time email marketing campaign manager to do it for them?
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I was convinced that MySpace was only for attention starved teenagers with too much time on their hands, and because I was a Serious Entrepreneur, I gladly continued to spend my hard-earned dollars on Google Adwords and didn’t even consider digging into all that ’social media stuff’. Especially not MySpace.
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You don’t need whiners and complainers when you’re building your team. If you want your business to truly flourish, you’ve got to focus on building a strong team of leaders.
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The reason meetings are such a continual waste of time and energy is simple: pervasive distrust. And there's also a simple way to prove to your people who much you trust them.
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Elizabeth Cook points to punctuality as a way to demonstrate consistency. Elizabeth describes punctuality as good business: "It shows you respect others' time, as well as your own." She offers some practical advice for what does and doesn't constitute a good excuse for being late. This post is a good reminder that sometimes the best Trusted Ad
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Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them.
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Join the Frazzled Entrepreneur as he interviews author and entrepreneur Nikki Leigh about her books and her work. If you miss the live show at 8 pm on Thursday July 1o, you can visit the site to listen or download the show at any time.
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The National Federation of Independent Business monthly Index of Small Business Optimism was basically unchanged in June, falling 0.1 points to a recession-level reading of 89.2. "The top concern of small business owners today is inflation – the first time since January 1981," said NFIB Chief Economist William Dunkelberg.
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Personality – Personality is defined as “the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new socia
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Sales professionals receive a lot of advice to pay attention to the other person, focus on their needs, subordinate our own ego, and so on. But many have a hard time squaring that with honesty. After all, they're in business to make money. This article explores how successful sales people resolve the tension between putting customers first while
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Don't look now but Willy Wonka is back and his name is Tiger Woods. People are buying Nike Platinum golf balls in hopes of finding their "golden ticket" for some tee time with Tiger a la Willy Wonka and the Chocolate Factory. Nike's marketing campaign builds on the classic children's story to resonate with golfers in a modern-stay fairy tale
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WHY do some people reach their creative potential in business while other equally talented peers don’t?
The Stanford psychologist Carol Dweck believes that the answer to the puzzle lies in how people think about intelligence and talent. Those who believe they were born with all the smarts and gifts they’re ever going to have approach life with
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We can all use reminders to vacation. Rest, re-creation, time away from the job lets you recharge, reignite, reconnect. Many, many times I find the best solutions come to me when I'm not sitting at my desk.
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Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, t
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If you're like most small businesses, you are marketing to all your customer types in the same exact way. But what if I told you doing this is a very ineffective way of obtaining new customers?
The fact is that everyone comes to your business at a particular stage. Some people are just hearing about your company for the first time, others kno
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