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Almost every “start your own business” guide out there seems to have one piece of advice in common: you MUST have a business plan. In order to grow a successful business, they say, you need to have every aspect planned before you start. While I agree that this may be true for someone who will be launching a full-scale small business that they wil
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The trouble with social media happens when the resources required to nurture relationships - and the time involved in cultivating same - become more and more cumbersome. It’s far more difficult to tend to a massive commercial farm than a backyard garden, so you have to adapt some catch-all tools in order to do that. It doesn’t negate the need for
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Well, I'm here to help. As a 'high-functioning geek', I can bridge the gap between the Normal and the SERP-obsessed. Here are my picks for great gifts, in no particular order:
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Inspired by Matt McGee’s Twitter list on The Local Search Industry I thought it would be great to start putting together a list of our own on the B2B Marketing & Lead Generation “Twitterati” (The word that I just came up with for the who is who on Twitter). Twitter has been a great source of communication, networking and also keeping up with the l
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Reading books, blogs, and forums on the subject, the general consensus seems to be that there is a happy medium between undercutting the major competition without shooting so low that people wont take you seriously. I'll take you through the process I used in order to come up with my prices. Although this process is specifically for my business
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We’ve been talking a lot lately about the role social media is playing in business, and how companies are beginning to leverage a social media presence in order to grow. I thought it would be interesting to see who is killing it more on the social media landscape, men or women?
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While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last
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When we attempt to rank a website within a major search engine, be it Google, Yahoo, MSN or any other, there are a number of search engine optimization techniques that we can use in order to ensure that our website gets the best ranking it possibly can.
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- 10
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The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order.
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- 8
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By offering free shipping on Internet orders, not only do your potential customers benefit from shopping from home but they are also not being penalized for doing so by incurring delivery charges. Amazon has recently dropped its minimum order value by two-thirds in the run up to Christmas.
To make the most of your free delivery offer, ensure t
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- 8
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When times are good, anybody can sell. It’s at times like this that you find out if you’re really a sales professional… or just an order taker.
Here’s the good news. Chances are your competitor — the sales guy down the street — is obsessing about the economy when he should be out selling.
So that means that you’ve just been handed an incre
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We all love to share our success stories in business. But, there is so much to learn from our failures. One key to learning from our failures is to be prepared for failure, develop the humility to deal with problems and develop the keys that we need in order to be resilient. Barry Moltz explains how to do these things in his book - Bounce! Failure
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Restaurants get lost in the media. A restaurant must have a website in order to survive today.
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Jill Lublin, author of Get Noticed...Get Referrals, tells you how you should go about deciding which groups to join in order to receive the best networking opportunities.
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In order to succeed in a business (or life) you need to have a clearly defined aim.Just thinking that I should have a lot of money to enjoy my life will not get you any where.You need to define your goals specifically keeping in mind...
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