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Microsoft plans to make VeriChip's VeriMed Health Link system accessible through Microsoft's HealthVault platform, a secure, online repository that consumers can use for free to manage their health records. The VeriMed Health Link system includes implantable passive RFID tags used for human patient identification and medical records tracking, as  More...
Set yourself up for success by setting the right goals and aligning your content and contact plans with the needs of the authoritative sites on which your success depends. A properly defined goal may leave you with a pretty daunting set of things you need to do, and it may be intimidating (although this certainly isn't always the case).  More...
Lay-a-way? Doesn’t that involve some kind of a system where you pay for the merchandise BEFORE you take it home? A reasonable lay-a-way program would be a great option, allowing the customer to pay a little each week and walk out of the store with the item full paid for in 8 weeks. And yes, it usually closed the sale. It looks like some modern-  More...
41st Parameter announced survey results from a recent event sponsored by the Merchant Risk Council (MRC). Findings indicate fraud and risk management experts from leading e-commerce companies believe current economic conditions will yield increased online fraud activity this holiday season.  More...
The point is that the ideas and conversations fly fast and furious online, so you have to be ready to give up your ToDo list and participate where you can deliver the most value, based on what people are engaged with at the time.  More...
Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren’t at all:  More...
Helpful summary of 3 modern online marketing strategies from Scott Fox (me), author of best-selling book, Internet Riches. New marketing approaches include "Product Presence", "Distributed Engagement", and the "Reputation Cloud" - critical info for anyone trying to make more money through online marketing.  More...
Having checked out Mike Damphousse’s blog post Ethics & Wonder/Amazon’s Mechanical Turk/Kiva on his experience getting a data related task done through the new online marketplace, I had a chance to check it out myself and ponder what this means for us as a B2B Marketing Database Management company. Amazon’s Mechanical Turk has been making buzz wav  More...
Small businesses are notoriously lax about their collections processes. Many worry about imposing strict payment policies or chasing deadbeat customers for fear they'll lose potential business. What's more, collecting money generally isn't too problematic when times are good. But when the economy is bad, businesses that aren't savvy and ag  More...
It's encouraging to see that companies have increased interest in social media, but I'm hoping they stop and think about what's in it for the customer more than they think about what's in it for themselves. Companies who've listened first and continuously learn from participation in social networks have seen improved engagement levels.  More...