Search results for online marketing

Steve MacGill, CEO of Peersight Online, shares how you can tell if You Really Believe in the Future of Your Business.  More...
Cajole your boss into giving you a raise, win someone round to your point of view, or persuade your partner it's their turn to put out the trash - getting people to do what you want can be very handy. Persuasion is a key element of all human interaction, from politics to marketing to everyday dealings with friends, family and colleagues.  More...
The meaning of the adjective radical is "not bound by traditional ways or beliefs." Here are the "must dos" of a seasoned business unit's radical salesperson and marketer.  More...
Online strategist John Lawlor interviews Marta Kagan, author/creator of "What the F**K is Social Media?" -- a hugely popular presentation posted on Slideshow.net. "What the F**K is Social Media?" has been viewed viewed 32,380 times in less than 3 weeks! "It's been an exciting and eye-opening lesson in the power of a medium that's stil  More...
The most important thing a small business can do to protect its customers’ data is to use only payment processing systems from PCI compliant companies.  More...
Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?  More...
Another great post asking the question: is college even worth it if you're going to be an entrepreneur?  More...
An interesting post about whether or not entrepreneurs should even bother getting their college degree. Should they just start their business right away and gain experience or go to college and gain education?  More...
Survey results revealing what participants think: should they outsource their email marketing or should they hire a full time email marketing campaign manager to do it for them?  More...
If you are new to MLM Attraction Marketing, you have probably wondered about the following question. This is a question I’m asked almost on a weekly basis by people recently introduced to MLM Attraction Marketing and online marketing for their network marketing business:  More...
When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke  More...
I can’t resist another reference to the Trust Equation as a way of introducing Cordell Parvin’s Choose Words Carefully. Looking at the components of the Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation), trust is built largely through words. What about actions, you say? Absolutely! That’s how Reliability is created – when a  More...
Bruce Rasmussen’s engaging personal tale combines forthrightness and whimsy, beginning with a marketer’s definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so." Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or  More...
Love em or hate em, there's no doubt that Twitter is becoming a powerful force in the world of Social Networking. No wonder more online marketers are signing up every day.  More...
The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company. In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%). Advertising is becoming a common part of th  More...