Search results for ogilvy
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Posted by
OnlineMarketer
120 days ago
(http://onlinemarketerblog.com)
Category: Research and Trends |
- 10
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We search marketers can learn a lot from the direct mail wizards.
Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass.
Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim.
If you don't know these names, you should.
They're the guys who invented direct respo
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