Search results for mothers
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New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues.
The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product
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Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e
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