Search results for metrics
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We have literally bludgeoned the poor social media ROI horse to death recently. There’s a lot of sage discussion that’s happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind of gauge for success is critical if you’re to learn anything from your efforts. 2. We embrace the
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With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now
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It’s the fourth quarter of 2008, which means you’re probably preparing your search marketing budget for 2009.
We asked a search marketing expert with in-house and agency experience to share her advice for creating a budget that will help you optimize your dollars. Includes tips on:
o Creating goals based on the right metrics
o Managing SEO and
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It’s easiest to keep doing what you’ve been doing. It’s no effort at all to keep looking at the same metrics, make the same moves, do the same thing with a new name, even. Your customers are good enough. Why prospect for more? The way you tell your product’s story is excellent. It’s worked for several years. Why change it?
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Don’t waste your time or money by searching for home runs. Use the right business metrics to focus your efforts on your business’ singles and doubles — this will inevitably improve your odds of knocking one out of the park.
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Are you looking for the best Internet marketing blogs to improve your skills and keep yourself updated on the latest insider knowledge? If you’re like me, you’re frustrated at all of the so-called “Top X Blogs” lists that use inaccurate and faulty metrics like Google PageRank, Alexa rank, and Technorati rank to determine overall rankings.
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If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!
But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?
If you owned a real-life bricks-and-mortar stor
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Many organizations invest in analytics, but only see marginal results. Some companies have pulled back from using analytics for more than basic metrics because it can be costly to pursue, while others have embraced analytics and are thriving. This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard
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What is an ideal time to conduct a survey? The question of timing is an important one when considering when to gather feedback from your employees and/or customers. In this issue of the Critical Metrics Update, we answer this question by highlighting both good and bad times for conducting employee and customer surveys.
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You can't manage what you can't measure. This concept has been around for ages - and it makes perfect sense. How do you know if your business is going well if you don't have some performance metrics to consider. How can you figure out if your staff are productive if you can't measure their productivity or output? The trouble is that performanc
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The title says it all. The post shows you what resources to use to measure what metrics with your startup social media campaign. And then all the resources are...free.
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What performance metrics do you want to monitor for your business unit on a continuous basis that are the most important and are very volatile for the achievement of operational and sales success? Also ask yourself what kind of precise micromanagement report you want, to whom should this report go to, and when and how often should this report be v
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There’s nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way ‘round. Are you killing the very thing you want to measure?
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If you build a microsite, they will come, they will engage and you can get the data to prove it.
That is the main finding of a newly released Keynote Competitive Research study conducted in October 2007. The company tracked reactions of consumers planning to buy an automobile within the next six months as they interacted with microsites for va
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