Search results for media
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You want people to “get” social media. You’re new to this realm but excited about the possibilities. You get frustrated at the misunderstandings that swirl about.
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Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She’s hitting on something that’s been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it’s application for their busines
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Here is the post which described how to facilitate better relations with various publics and what are the essentials to managing information between an organization and its publics.
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Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren’t at all:
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We have literally bludgeoned the poor social media ROI horse to death recently. There’s a lot of sage discussion that’s happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind of gauge for success is critical if you’re to learn anything from your efforts. 2. We embrace the
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Remember the free pancake breakfast you used to get as a kid down at the fire station? Of course it wasn't free, your parents would pay a donation to help out the firehouse, but it seemed like it was free didn't it? Your parents likely donated more than they probably would have paid at the local Denny's for breakfast, yet they too felt it was f
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Six valuable lessons business marketing and PR pros can learn from the U.S. Presidential election campaigns
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Paul is a former technology journalist who has become a leading thinker and speaker about Social Media. His first book, New Media Influencers, is the catalyst that moved many businesses to begin using social media. His new book, Secrets of Social Marketing, promises to help even more businesses.
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Last week at a Tweet up organized for the Research Symposium for the Society of New Communications Research in Boston I chatted with Mihaela Vorvoreanu, Ph.D. Assistant Professor of Communications at Clemson University in South Carolina and a research fellow with the society. We discussed the concept of agenda setting* in the press.
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The thing with all this talk about social media and how it changes marketing is that I don’t think you’re going to like it. I don’t think the end state is what most companies are thinking about. Google doesn’t buy other companies because they seem neato. Pepsi doesn’t want to talk with a few hundred people at a time, do they? It’s just that all th
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It's encouraging to see that companies have increased interest in social media, but I'm hoping they stop and think about what's in it for the customer more than they think about what's in it for themselves. Companies who've listened first and continuously learn from participation in social networks have seen improved engagement levels.
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The trouble with social media happens when the resources required to nurture relationships - and the time involved in cultivating same - become more and more cumbersome. It’s far more difficult to tend to a massive commercial farm than a backyard garden, so you have to adapt some catch-all tools in order to do that. It doesn’t negate the need for
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I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when's that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here are some more tips and tricks you can use to get links. This week I'm talking about how to actually get links from you
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Personal branding guru Dan Schawbel recently interviewed me for his Personal Branding Blog. Dan is the author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success (April 2009) and is a Social Media Specialist at EMC Corporation.
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Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based
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