Search results for measurement
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Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tool
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How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you saved by avoiding paying for advertising to
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You can't manage what you can't measure. This concept has been around for ages - and it makes perfect sense. How do you know if your business is going well if you don't have some performance metrics to consider. How can you figure out if your staff are productive if you can't measure their productivity or output? The trouble is that performanc
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The old saying (which I’m sick of) is that “you can’t manage what you can’t measure.” It’s a statement with a lot of truth to it, but so is this: “you measure what you manage, so you’d better be sure you’re measuring what you want to manage.”
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There’s nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way ‘round. Are you killing the very thing you want to measure?
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Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn’t want to know how well your customers are rece
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Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Here are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measu
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Social media marketing can bring traffic and links to any website. What’s missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.
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Now that we're in the new era of consumer control, it's a good time to rekindle discussion of the role of emotion in marketing. Dan Hill, president of Sensory Logic, a Minneapolis-based research consultancy specializing in sensory-emotive strategies, just published a new book, "Emotionomics: Winning Hearts and Minds."
Feelings matter, Hill More...
Feelings matter, Hill More...
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