Search results for market segment
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You want people to “get” social media. You’re new to this realm but excited about the possibilities. You get frustrated at the misunderstandings that swirl about.
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By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers.
In effect, mar
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Signs indicating a potential U.S. recession are all around: collapsing home values, soaring oil and precious-metal prices, a falling dollar, rising unemployment and, perhaps most ominously, reduced business spending. While it's still not certain that a recession is inevitable, the recent string of gloomy government and private statistics make an
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Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based
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Over at the ClickZ blog, they alerted us here at G5 to a new forecast from eMarketer in regards to where the online advertising market is expected to head in the upcoming year. And, while the numbers are dropping a touch, they made a great point:
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The award came from the Denver Business Journal, which teamed up with Quantum Market Research of Wichita, Kansas, to select winners based on the results of employee surveys.
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If you are considering adding trade data to the decision making process at your company, it is important to understand both the general uses of the information and how it can be used to answer specific questions.
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Although the experts may disagree about whether or not we are currently in a true recession in the U.S., the fact remains: these are troubling economic times for many Americans. How does this climate of concern affect today’s B2B market?
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While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it’s not a bad idea to make sure you aren’t making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs.
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As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities.
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The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing.
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ONE OF EMAIL’S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future.
While as many as a dozen trends might affect email marketing today,
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Barack Obama is the man to whom America has handed the reins of a faltering economy, including a crumbling real estate market.
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Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic
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Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic
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