Search results for manager-tools

The trouble with social media happens when the resources required to nurture relationships - and the time involved in cultivating same - become more and more cumbersome. It’s far more difficult to tend to a massive commercial farm than a backyard garden, so you have to adapt some catch-all tools in order to do that. It doesn’t negate the need for  More...
Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tool  More...
Personal branding guru Dan Schawbel recently interviewed me for his Personal Branding Blog. Dan is the author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success (April 2009) and is a Social Media Specialist at EMC Corporation.  More...
Last week Amber Nashlund wrote post about the hats a social media champion wears. Whether we’re working inside a company or independently, anyone who offers new ways to do anything knows the challenge is not meant for the faint of heart. Knowing which of Amber’s hats to wear and which skill to call on for each situation is part science and part ar  More...
A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that’s understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not  More...
So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.  More...
Best-selling author Scott Fox interviews Rich Brooks about Twitter marketing. Great hour long FREE PODCAST that covers - How can Twitter help grow my business? - What makes a good "tweet" message? - What specialized tools like TweetDeck, Twhirl, Tweetlater, Twitpic, Tweetbeep, or Twitterfeed do we recommend to maximize your Twitter time? -  More...
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contr  More...
Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I’ve come across a couple of fun and useful tools that should be shared at SEJ:  More...
you have the necessary components to create your content marketing, custom media program. By understanding your customer's informational needs, and understanding what channels they use to get their current information, you can develop the tools that will form the base of your content program.  More...
Here are 4 backlink visualizing tools I manages to find (please add those I missed out):  More...
Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gath  More...
Blogging is more than just posting your views, thought, opinion, and share. There are many specialized tools available on the Internet that can enhance your website to a outstanding extent and the only way to know what is going to work to your profits is to giving them try out! Here is a list of 50 useful blogging tools that will help you in picki  More...
To make money online, you need to offer products that customers want to buy. New online research tools can help you determine what customers want to buy BEFORE you open your store. This article explains how to use Google, Yahoo, and Keyword tools to uncover profitable customer demand.  More...
As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients. Then, get clear about who it is you want to contact within each company. What position does the person hold? Is it the owner? Is it someone in HR? Is it the sales manager?  More...