Search results for long tail
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The importance of creativity in the growth of a business is discussed by Becky McCray of SmallBiz Survival (www.smallbizsurvival.com)
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If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can.
Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the
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We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering
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People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study.
Boomers want to connect and interact with others in their communities around shared inte
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Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers’ faces to gather reliable viewing data for digital displays and screens.
The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill
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To err is human. But to persevere is a feat that often separates the successful from the mediocre.
In business—as in sports, politics, and the arts—many of the greatest and most influential leaders share a history of failure. Automaker Henry Ford and animator Walt Disney both stumbled badly with early business ventures. Early in his career wit
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Loan fraud has been a long-standing, widespread problem within the Small Business Administration and has cost taxpayers literally hundreds of millions of dollars. But when a senior executive of Business Loan Express engineered a particularly brazen $76 million loan scam early last year, it was widely thought the SBA had finally learned its lesson.
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Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
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Many X'ers are not thrilled with corporate life. They tend not to trust institutions in general and deeply resent the Boomers' confident assumptions that they will be motivated by the same things that Boomers have long cared about. Many plan to leave corporate life "soon" — to start entrepreneurial ventures or work for smaller companies.
W
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Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do?
One solution is "goodwill messaging." Simply put, goodwil
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My background is primarily in software development and like most modern forms of work it's very much a project-driven field. Software developers are notorious for always delivering their projects late and over budget. Why? Because project managers don't fully scope out all of the tasks that must be done, and then they assign arbitrary times to t
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Selling overseas isn't just for the big boys. The weak dollar -- boosting exports and growing demand for an increasing variety of products -- makes this an ideal time for small businesses to join the party.
The U.S. Department of Commerce is eager to play matchmaker, helping to find and screen potential overseas partners and customers. Its Gol
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A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember.
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Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk.
They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me
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