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Advice from your peers in other industries can provide new perspective and immediate solutions to pressing problems. Steve MacGill, CEO of Peersight Online, discusses why in this guest post.
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If you're like most small businesses, you are marketing to all your customer types in the same exact way. But what if I told you doing this is a very ineffective way of obtaining new customers?
The fact is that everyone comes to your business at a particular stage. Some people are just hearing about your company for the first time, others kno
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In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty.
Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the
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ProBlogger is a website run by Darren Rowse that is dedicated to helping other bloggers learn the skills of blogging, share their own experiences and promote the blogging medium. He started it in September 2004 mainly because he wanted to keep a record of what he was learning about blogging for money. Since then he has added over well over 3500 ar
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As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th
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Having a stack of information piled on a credenza where you see it every day is not the best way to jump into a prioritized, productive daily routine. That pile confronts you several times a day and does create guilt for not getting around to it, even when you are the last person and so have eliminated the time pressure. To keep up...
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With all the predictions of a paperless society, shouldn’t paper-bound books now be a thing of the past? Yet bookstore browsing and shopping is still going strong. What happened with the digital reading idea?
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The financial services companies would like you to know that April is Financial Literacy Month. What are you reading?
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The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit’s radical salesperson and marketer.
No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you
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The social network provides important lessons for executives—and a key forum for innovation and experimentation
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An interesting interview with Barry Farber where he talks about how a key to success is learning to be comfortable being uncomfortable.
From SellingPower.com Runtime: 3:25
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Learn all the basics of search engine optimization from guru Aaron Wall.
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David M. Traversi recently wrote a book entitled "The Source of Leadership: Eight Drivers of the High-impact Leader." He writes about the alignment of his own personal search for his best life with his professional search for the "holy grail" of leadership success:
"I began to observe and analyze the high-impact leaders and ordinary leader
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There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses,
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While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.
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