Search results for interview with john holsen
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Last week at a Tweet up organized for the Research Symposium for the Society of New Communications Research in Boston I chatted with Mihaela Vorvoreanu, Ph.D. Assistant Professor of Communications at Clemson University in South Carolina and a research fellow with the society. We discussed the concept of agenda setting* in the press.
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The thing with all this talk about social media and how it changes marketing is that I don’t think you’re going to like it. I don’t think the end state is what most companies are thinking about. Google doesn’t buy other companies because they seem neato. Pepsi doesn’t want to talk with a few hundred people at a time, do they? It’s just that all th
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The trouble with social media happens when the resources required to nurture relationships - and the time involved in cultivating same - become more and more cumbersome. It’s far more difficult to tend to a massive commercial farm than a backyard garden, so you have to adapt some catch-all tools in order to do that. It doesn’t negate the need for
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Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tool
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It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal.
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I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when's that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here are some more tips and tricks you can use to get links. This week I'm talking about how to actually get links from you
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Posted by
luftloft
13 hours ago
(http://rlwilsonconsulting.wordpress.com)
Category: Law and Regulation |
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Personal branding guru Dan Schawbel recently interviewed me for his Personal Branding Blog. Dan is the author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success (April 2009) and is a Social Media Specialist at EMC Corporation.
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Do you obsessively check your blog traffic stats throughout the day? Do you optimistically expect your Alexa ranking to drop every four hours? Do you frequently fret over your Google Page Rank? Do you watch your Adsense account like a hawk throughout the day? Well as much as these statistical markers may be helpful in understanding the success of
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Those of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I’d like to pause for a few moments of professional gratitude. It’s a rather thankless world right now and it seems that blessings are f
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To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and
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With economic times the way they are today, it is more important than ever that Marketing and Sales teams be aligned. Together you must decide and figure out what activities make the most impact to the top line of the business. Focus on all types of initiatives
1. To retain, cross-sell and up sell current customers
2. New customer acquisit
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Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based
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The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities.
The true value of lead nurturing comes from the technique of staying in touch with prospects while providi
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Posted by
himangim
3 days ago
(http://marketingblog.realestategrowth.com)
Category: Law and Regulation |
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