Search results for internet marketing strategy

Another great post asking the question: is college even worth it if you're going to be an entrepreneur?  More...
Survey results revealing what participants think: should they outsource their email marketing or should they hire a full time email marketing campaign manager to do it for them?  More...
Book review of latest from the "master of persuasion" Robert Cialdini - Yes! 50 Scientifically Proven Ways to Be Persuasive. A few tidbits: When does offering people more make them want less? Why should restaurants ditch their basket of mints? Start high or start low? Which will make people buy? (think eBay) What’s the hidden danger of be  More...
If you are new to MLM Attraction Marketing, you have probably wondered about the following question. This is a question I’m asked almost on a weekly basis by people recently introduced to MLM Attraction Marketing and online marketing for their network marketing business:  More...
When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke  More...
The reason meetings are such a continual waste of time and energy is simple: pervasive distrust. And there's also a simple way to prove to your people who much you trust them.  More...
I can’t resist another reference to the Trust Equation as a way of introducing Cordell Parvin’s Choose Words Carefully. Looking at the components of the Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation), trust is built largely through words. What about actions, you say? Absolutely! That’s how Reliability is created – when a  More...
Bruce Rasmussen’s engaging personal tale combines forthrightness and whimsy, beginning with a marketer’s definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so." Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or  More...
Love em or hate em, there's no doubt that Twitter is becoming a powerful force in the world of Social Networking. No wonder more online marketers are signing up every day.  More...
The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company. In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%). Advertising is becoming a common part of th  More...
Seth sums it up nicely. Small business is a weapon, not a reason to whine.  More...
Why spend hours digging the Web just to stay up-to-date when you can have the critical information you need to run your business delivered directly to your inbox through RSS feeds or some of the many e-newsletters out there? Most e-newsletters are offered through free subscriptions, but don't get too carried away as managing your inbox could quic  More...
Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive? In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh  More...
Find out how to use software to drive traffic to your site. We all want traffic, more traffic. Here's some more ways to do just that: get more traffic.  More...
Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them.  More...