Search results for identity
- 7
- vote
This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat
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- 7
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Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk.
They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me
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- 13
- vote
Imagine a country of 146 million workers, where a massive database maintained by hapless bureaucrats determines who can hold a job. It's a place where simple statistical error alone can annually deny work to half a million of these workers, and those lucky enough to appeal the error must wait months, even years, to reenter the labor pool.
Suc
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- 10
- vote
The thought of being your own boss can sound pretty wonderful to someone tired of working 50 to 60 hours a week to make money for some impersonal corporation. And there is probably no better way to be self-employed than by buying a franchise and taking advantage of all that franchising has to offer: a tried and proven business model, initial and c
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- 11
- vote
Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business.
Most bios are a laundry list of skills and jobs with no focus or message. Most are bori
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- 8
- vote
Welcome to the world of "credit card shaving." Like mathematicians searching for the right formula, thieves painstakingly try out combinations of 16 digits until they come up with a series that fits someone's card number. They grab gift cards found in most grocery stores and craft their own credit card or debit card -- shaving numbers off the g
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- 8
- vote
Posted by
digitalsmash
145 days ago
(http://www.netbusinessblog.com)
Category: Research and Trends |
- 10
- vote
Unfortunately, most small businesses don't know what branding is. Last week Hewlett-Packard Canada unveiled a survey of 1,225 small and medium-sized business owners in which 55% defined "brand" as their product or company name, and 29% said they thought it was their logo.
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- 13
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People, products and companies today all have two brands - online and off. The problem with this is that the online brand may or may not sync with their offline marketing messages. User generated media, blogs and discussion forums have changed the flow of information about your company forever. Here are some sites that can help you out.
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- 14
- vote
Do we really need another post about how great Apple's marketing is? Absolutely! I thought this was a great summary. There are a lot of things small businesses can learn from Apple's success, and most of them easily translate from the corporate world to the small business world. The strategies that set Apple apart from its competitors are strate
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