Search results for idea
Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about? It’s easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent “talking shop” with colleagues, but writing a blog brings on an intense case of writer’s block. Soun
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Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be a little hard to manage if you have to do it manually. Have to manually send out an email, particularly if you have a lot of people to send it to can be
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While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it’s not a bad idea to make sure you aren’t making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs.
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The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing.
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The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st
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However, what we CAN control are the events that lead up to and follow that sudden spark. Creativity isn’t just a moment. It’s a process. And despite what you might think, the process isn’t disorganized at all. In fact, it follows definite steps that you can apply to your everyday work to help free your mind and unleash your creative powers.
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One of the tips that is often given by bloggers is that you should use some sort of service or plugin that shows related posts on your blog. Not only does this give readers something else to look at, it provides another way to make your blog sticky. This will help to decrease bounce rates and increase average visitor browsing times. However, what
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Make your company the sort of company where people are eager to go to work everyday – challenge them, get them to grow with you, and pay them their due – this is the cornerstone of true success both as an entrepreneur and a manager!
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Here are some things that are true: people don’t read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We’re snackers, and it’s adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.”
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It’s no secret that anchor text of your links help increase your prominence in Google’s rankings. The simple idea here is that instead of having your links say “click here” or “more info”, you should put your keywords in the the anchor text to increase your relevancy score for those keywords.
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Last week, I gave a talk on “Starting a Business upon Graduation” to a group of Harvard Business School students. In addition to sharing my experiences in starting Pixily right after graduating from Wharton, I shared my approach on how one should zero in...
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Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal.
But it's not always that simple. And sometimes lowering your prices
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As everyone talks about how the recession may change their business, one industry that will likely feel the effects severely is travel. More specifically, leisure travel as people put off that next vacation, or choose to stick close to home rather than heading to more exotic destinations. You might think there's not much any one property or desti
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There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. I can’t say I use them very often but at times that’s really very convenient when you need a quick SEO overview (the star-ratin
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Thinking about the post I would write for Blog Action Day, I started to realize just how powerful this “poverty” idea is. In the developed world, swimming the way we are in material abundance that we can’t really see, just changing your thinking about poverty can have profound implications for the kind of success you can start to create.
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