Search results for headlines

Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research and ideas that support a vital, yet often overlooked, principle: The objective of your headline is not to sell, but to connect with your reader.  More...
Want to learn a new and unique way to get website traffic? Did you know that off-line advertising can bring in just as much and maybe even more website traffic to your site. By being a little creative, you can bring in massive traffic to your web page with very little money.  More...
Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it’s key to grabbing your readers’ attention — and keeping it! And you only have a matter of seconds to do this. If you don’t instantly excite, inspire and  More...
Look at today's headlines screaming about the collapse of some of America's most venerable institutions... http://money.aol.com/news/articles/_a/bbdp/stocks-plunge-on-lehman-merrill-news/165607 Big Business as we know it is history and good riddance, I say. I've been advocating that entrepreneurship is the salvation of America and indeed  More...
Many times before I write an article I’ll draw blanks on a subject I wanted to write about. Then I’ll surf the net to see what’s hot in my industry and see if I can put another spin of my own on the topic. Yet when all else fails I’ll make “THE” list.  More...
Initially, pre-during-post iPhone’s 3G launch, we were being constantly bombarded with publicity which went off on how great the revamped version was and how wonderful its functions were; which resulted in massive, massive demand for the cool apparatus. Now, much trouble has arisen due to sporadic application removals from the AppleStore.  More...
In the past few years, the Virtual Assistant (VA) industry has increasingly been in the headlines. The Wall Street Journal, US News & World Report and numerous other publications have made it clear that the virtual assistant business is trendy and growing. More and more virtual assistants are starting their businesses by ditching their corporat  More...
The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn’t accomplish that, your article might as well not exist.  More...
Anything from Charles is useful, but this gives insight into your "headline". And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway!  More...
As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success. Common methods for running controlled experiments on Web sites range from simple  More...
We search marketers can learn a lot from the direct mail wizards. Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass. Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim. If you don't know these names, you should. They're the guys who invented direct respo  More...
Interested in creating more powerful headlines? You’ll be amazed, how by simply adding a target + a specific, you’ll make your headline far more attractive in a matter of seconds.  More...
Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn’t guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings.  More...
Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here's why  More...