Search results for headline

Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research and ideas that support a vital, yet often overlooked, principle: The objective of your headline is not to sell, but to connect with your reader.  More...
Writing a great blog post is a lot of work. There’s the planning, the headline, the writing, the rewriting, the rewriting, the rewriting. As the cliché goes, a picture is worth a thousand words. So why not let your images do some of that writing for you?  More...
One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story. Stories are engaging and enjoyable, so they don’t feel like a sales pitch.  More...
Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it’s key to grabbing your readers’ attention — and keeping it! And you only have a matter of seconds to do this. If you don’t instantly excite, inspire and  More...
One of the fast-growing trends in small business these days is teleworking ‑ employees working from home or away from the company’s main office. Surging gas prices driving up the already high cost of commuting and growing environmental concerns are just the most recent and headline-grabbing inducements that make telework increasingly attractive to  More...
Many times before I write an article I’ll draw blanks on a subject I wanted to write about. Then I’ll surf the net to see what’s hot in my industry and see if I can put another spin of my own on the topic. Yet when all else fails I’ll make “THE” list.  More...
The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn’t accomplish that, your article might as well not exist.  More...
Anything from Charles is useful, but this gives insight into your "headline". And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway!  More...
As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success. Common methods for running controlled experiments on Web sites range from simple  More...
Interested in creating more powerful headlines? You’ll be amazed, how by simply adding a target + a specific, you’ll make your headline far more attractive in a matter of seconds.  More...